Consumer and Pharmaceutical
CRM Development
Managing eCRM experience maps and creating messaging that interacts with customers through strategic narratives that lead to increased subscriptions, improved social media metrics, and ROI.
Results Of My Most Recent Pharmaceutical CRM Campaign
Consumer Enrollments From Quarterly Readout:
Total number of people enrolled was 10,405
Open and click rates exceeding industry averages, over 25%
Converted 13% of consumers who clicked through to the full program
Opt out rates were less than 1%
Breakdown Of Enrollments:
Unbranded- 46%
Branded- 15%
Retention 39%
Expand Brand Awareness and Increase Product
Market Share
In 2016, after EpiPen prices rose by 400%, our clients partnered with us to spread the message to both professional and patient communities that there was a little known generic, which could be an affordable option.
Results of Our Partnership
32% growth in market share, from 3% to 35%
600% market growth increase for product in 4 months
User engagement grew over 35% thanks to consumer and physician
focused video series and social media influence
Video Script Development
Patient testimonials, share-worthy social media content, MOA demonstrations, and voice-over work.
Animated short for prominent Meningococcal B vaccine
Social media video inspired by Tasty
Copy Development For Websites, Apps, and Other Mediums
Content and copy developer for various small business, writing rooms, entertainment groups, B2B marketers, as well as various pharmaceutical companies
Recent Works
Community outreach video series for prominent EpiPen® competitor, Generic Adrenaclick®
Social media vignettes designed for instant-shares for small business owners and larger corporations
Lead writer on an animated short video for a major pharmaceutical company
Whiteboard development and various blogs for clients
Pharmaceutical Clients
Small Business Clients
Let's Collaborate On The Next Big Idea
I’m always looking to partner on new ideas, opportunities, or creative ventures that tell a great story. Click below to download my latest and greatest resume, contact information is on there. My full book, references, and clips are available upon request.